How many people have downloaded the target app

Just over a month ago, on April 29 — when the app had been available for three days — we had already hit the 3 million mark. That means it's taken us a month to double the 3 million downloads the app received within three days of its launch. Like Australia's coronavirus infections, the app download curve has flattened — and it's getting flatter by the day. So, is that unusual? Not according to information systems expert Saeed Akhlaghpour.

The senior lecturer at the University of Queensland says many new or awaited technologies undergo what's called the Gartner Hype Cycle — inflated expectations which generate a strong initial uptake, followed by a "trough of disillusionment" leading to a flattening of numbers. Back when the app was launched, the Government did — briefly — propose a target download goal of 40 per cent. But that figure hasn't been mentioned for a long time.

Now, the Government is saying their general target is every Australian with a smartphone, but there is "no magic number". I think the value is incremental. A week later, on May 8, the Government released a roadmap out of coronavirus restrictions , allowing 10 people in pubs and other seated dining venues.

States and territories have significantly widened these allowances now , with 20 patrons allowed in many venues. Dr Akhlaghpour says it's not so much about how the app's working now, but how it might work in a worst-case scenario. Deputy Chief Medical Officer Paul Kelly says the app is an important tool as the country comes to life again. The app is designed for contact tracing — to work backwards once someone is diagnosed with COVID and digitally trace people they came into contact with.

It's an automated tool to complement what manual contact tracers — or "disease detectives", as the Government calls them — have been doing for a while. The Federal Government says it doesn't have access to data around how many times the app has been used to undertake contact tracing — that information is owned by the states and territories, a spokesperson says.

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Brexit Check what you need to do. Is this page useful? Maybe Yes this page is useful No this page is not useful. As mobile app usage grows in popularity, the number of app downloads worldwide increases as well. This trend will continue in the coming years as well.

Last year, there were more than billion app downloads. To make money. But will people download your app if you make them pay for it? This visual comparison clearly shows what people are downloading. The vast majority of global downloads are all free. Just a fraction of people are willing to pay for downloads. Depending on the type of app you have, there are benefits to both strategies. If you charge for downloads initially, fewer mobile users will download the app.

Just look at your own mobile device. Do you have any apps that you paid to install? However, people who download paid apps are more likely to be engaged. For those of you who own an existing business and have an app as an extension of that business to improve the customer experience should definitely be offering free downloads. There are plenty of other monetization strategies, such as offering in-app purchases. There are to places where the overwhelming majority of mobile users are downloading apps.

Look at how these two platforms compare to each other in terms of global app downloads. Worldwide, there are more downloads coming from the Google Play Store. But as you can see, both stores saw an increase in the percentage of downloads from to In short, the Google Play Store has more downloads and is growing at a higher rate.

Note: Not sure which platform to build for first? So you can launch on both stores and drive downloads from as many users as possible. In order for your app to be successful, you need to understand what consumers want.

First, you should understand what types of apps are being downloaded the most. Here are the most popular categories on the Apple App Store by share of availability. Your app category needs to be relevant to the purpose and functions of your app. Violating these terms can get your app removed from the App Store. Obviously, nobody will be able to download your app if this happens. Those categories have more competition.

As I just said, the mobile app industry is highly competitive. But how many apps are going to be competing with? Take a look at the number of apps available on the Apple App Store.

The number of available apps is continuing to rise each year. More people have mobile devices than ever before, and app downloads are at an all-time high.

But are app download numbers on the rise because more apps are available? Or are more apps available because so many more apps have been released? I took the time to create a more in-depth analysis of the Google Play Store. We just finished looking at the Apple App Store availability. So I wanted to jump right in and show you the number of apps available for download on the Google Play Store. We actually saw a drop in app availability after mid Although the number of apps have been steadily rising ever since.

The Google Play Store is highly competitive. Based on the data over the past two years, the trend line should continuing rising for the foreseeable future. As we already saw, Google Play Store downloads are still rising, even though the number of apps available for download had dropped a bit during that same period.

The Apple App Store app availability numbers are rising each year, but the download growth rate is a lower percentage compared to the Google Play Store. You can measure the success of an app category based on penetration. According to Statista, these are the app categories with the highest penetration rate among Android users.

Some of these categories need to be taken with a grain of salt. For example, look at the top categories on the list. Those apps such as communication apps likely come pre-loaded on all Android devices. But aside from that, this list is a good indication of what types of apps Android users have downloaded apps like WhatsApp, Snapchat, Netflix, TikTok, Spotify, and Tinder.

The average smartphone user spends 3 hours and 10 minutes each day using their device.